…the interactive and visual qualities of Google’s rich results mean that users are more likely to click on them, which can improve your organic click-through rate (CTR). So, although Google’s John Mueller says rich snippets (or rich results) and their associated structured data (or schema markup) are not an official ranking factor: Things that stand out from the crowd tend to hold our attention. Are rich snippets important for SEO?Īs humans, we are visual creatures. Basically, enhanced SERP features include any kind of result which is not in the standard search result format. Rich results are just one type of enhanced SERP results, along with map packs, image carousels, and featured snippets.
While many SEOs know these enhanced SERP features as “rich snippets”, they are essentially the same thing as “rich results” in Google’s parlance and the terms are often used interchangeably. Or this: What’s the difference between rich snippets, rich results, and other enhanced SERP features?Īccording to Google, rich snippets (or rich cards) are the commonly known term for what Google now, officially, calls “ rich results”. Whereas a rich snippet might look like this: Rich snippet examplesĪ standard search result in Google looks like this: It then interprets this data to produce the appropriate rich snippet, such as a recipe or review snippet, in the search engine results pages. Google gets this information from structured data markup (also known as schema) on your website. These enhanced search results can include images, product ratings, cooking times, FAQs, event details, and so on. Rich snippets are search results that offer users more data than standard results, are more visually appealing, and can have interactive data. In this guide, we’re going to dig into rich snippets - what they are, why they make a difference for your website traffic, and how you can optimize for rich snippets on your own website. It’s that section in the search results where instead of showing the website title and meta description, you see an image, a star rating, and additional information like cooking time and calories. If you’ve ever used Google to search for a recipe, you’ve probably come across rich snippets.
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How to Optimize Your Website Content to Get Rich Snippets in Google
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